http://reason.com/blog/2014/11/28/the-first-trailer-for-the-new-star-wars
"Since then, the Star Wars universe has been sold to Disney, which isn't bound up in the same sort of decades-old creator/fan relationship as Lucas. So you get a more straightforward, confident attempt to give fans something they might actually want to see, rather than, as with the prequels, something that the creator thought they should see. In some sense, the Star Wars franchise, which helped create both modern fandom and the contemporary Hollywood blockbuster, has been handed off to the fans. Yes, it's been bought by a giant corporate entertainment behemoth, determined to make as much money off the brand as possible, but the people involved in the film all grew up in a fan and film universe shaped by Star Wars, and the key creators on the new trilogy are all Star Wars geeks. They've all seen Star Wars invaded and shaped pop culture, and at this point they probably have a better sense of why it works and why people love it than Lucas does."
Soit c'est par le cours (offre et demande), soit c'est en effet arbitraire.
